1. Listen to a few podcasts to get a feel for what others are doing. To listen, you'll need a podcatcher (podcast reader), which permits you to subscribe to podcasts in the same way you subscribe to blogs. I favor iTunes as my podcatcher of choice, which is a frëe online download. You'll also need to find podcasts, and the quickest way to do that is via podcast directories, which include the iTunes store.
Podcast Alley, one of the most popular podcasting sites, has a large podcast directory, and
Yahoo Podcasts has a podcast search. To find others, simply search online for "podcast directory."
2. Plan your podcast. Who is your target market? What do they want to listen to? How will your podcast be unique from others in your industry? What's your format (interview others, host a teleclass, or record yourself)? How long will your podcast be? How frequently will you deliver your podcasts?
3. Record your podcast. Many people choose to record their podcast with a frëe piece of software called
Audacity. It has an easy learning curve and advanced features for more experienced podcasters. Mac users might want to look at
Garage Band. For best recording sound, don't use the microphone that came with your computer or that is built into your laptop. You'll want to get a more professional one, such as the ones offered at Plantronics or Radio Shack.
4. Save and upload your podcast to your server. Once you've created your podcast in an mp3 file, you have to save it and upload it to a server via an FTP program (like CuteFTP) so that it's readily available. You can upload it to your website, or use one of the many podcasting hostíng services available. The problem with uploading it to your website is that audio files are space hogs, and you can quickly exhaust all the storage capacity of your hostíng account, not to mention your monthly bandwidth capacity if your podcast is popular and is downloaded frequently. That's why I use a fee-based audio service hostíng company,
Audio Acrobat, which offers me generous storage and bandwidth capacity for a semi-annual fee. Another popular podcast hostíng company is
Hipcast.com.
5. Create your podcast feed. You can create your podcast feed from scratch, but I recommend you use a feed service to do so. If you use a podcasting hostíng service, this feature is included in your service package. For everyone else, the quickest way to create your podcast feed is through
Feedburner.com. This is the same service that creates RSS feeds for blogs. The advantage of creating your podcast feed from this site is that you can create a browser-friendly feed, track your circulation, and enhance your feed with its SmartCast technology.
6. Publish and promote your podcast. If you use a podcasting hostíng service, the service will publish your podcast and notify various podcast directories about the availability of your new podcast. Or, you can enter the info directly into the major podcast directories. You'll also want to promote the podcast on your website, blog, and in your email newsletter. One of the easiest ways to do this is to add feed subscription buttons (called chiclets) to your sites. You'll have to cut and paste the HTML code into your templates to create the chiclets. You can get directions on how to publish subscription buttons from the various podcasters you want to feature. Lastly, you'll want to create "album art" for your podcast, or a graphic representation that many podcatchers upload with the mp3 file. Album art may be from 170x170 to 300x300 pixels square at 72 dpi. Any graphic designer can help you create this graphics file.
7. Make monëy from your podcast. Advertising on podcasts is still fairly new, but some companies like
Fruitcast.com or
PodcasterAds.com are places to start. Another option is to place Google Adsense listings on all of your sites listing your podcast, or seek sponsors for your podcasts, just like you would for a radio show.
Don't let the audio world pass you by! Podcasting is a very inexpensive way of helping you get the word out about what you do and what you offër to the world.
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