On Monday, in a press conference in which he announced that Britain had officially left the recession, Lord Peter Mandelson proclaimed himself 'the James Bond of British politics'.
And yet, while he is certainly no Roger Moore (or Sean Connery at that) he revealed he has a 'License to Kill' - the Tories in the general election - of course.
While his economic announcement was newsworthy, the Business Secretary's other announcement that afternoon that Tony Blair would be returning to support the campaign to re-elect Gordon Brown and New Labour, was nothing short of spectacular!Who would have thought, given the bitter behind-the-scenes battle between the two when Tony Blair was occupying Number 10, that when Blair left office in 2007, he'd be back two-and-a-half years later supporting his internal rival?
But he's not the only one returning, oh no!
Lord Mandelson said Blair would not be the only well-known Labour face to play a major part in the election campaign.
Former Deputy PM, John Prescott, has long been active and very present in the social-media scene, Jack Straw is still a high-profile member of Parliament and the infamous former spin-doctor Alistair Campbell has written on his blog that he's coming back to lend a hand. David Blunkett is another who is rumoured to be making a return.
So what we, the British public, will have see unfold in front of our eyes will be a bitter contest between "New Old New Labour" vs. the Conservatives - perhaps a rivalry that contained as much hatred as 007 and his arch-nemesis Ernst Stavro Blofeld.
Then again the election is really gearing up to be a choice on the ballot paper between the lesser of two evils, and the Liberal Democrats. Nice.
So while I'm not convinced bringing Tony Blair back into the fray on the back of his appearance this Friday before the Chilcot Inquiry in which he will be very heavily scrutinised on his decision to go to war in Iraq, it will undeniably give Labour a lot of media exposure, albeit more likely negative.
Nonetheless, Tony Blair is reliving a bit of the James Bond himself - after all, 'You Only Live Twice'...
